Project is an optimization platform for premium publishers and billions of impressions. Instead of publishers working with
tons of ad networks they work directly with Rubicon and then Rubicon sells and manages the unsold or remnant inventory for
the publishers. Rubicon Project IS NOT AN AD NETWORK. They manage publisher’s unsold inventory
and optimize all impressions in the platform. The optimization technology platform analyzes hundreds of audience segments
and with more than 200 million unique users in the US they offer a perfect mix of targeting and performance.
Working with JATO and Rubicon Project: Working with JATO you now have access to the Rubicon Project (or publisher’s)
inventory. JATO is an authorized sales rep firm and a reseller of Rubicon Project inventory.·
iPhone and iTouch in-game, utility and mobile app advertising. Greystripe works with over 200 iPhone
mobile app developers and offers multiple flash banner in-game sponsorships with full demo/geo segment targeting.
Free gaming apps - Most inventory are in games because 88% of iTouch and iPhone users play games.
Free utility apps – music apps, restaurant finders, movie times and locations, etc…
Creative Ad Formats: Run same creative and demo targeting that you are already
doing on-line. (extension to what you are already doing)
Media Flash 300x250
· Full page Flash
Rich Media with custom interactive game
iTouch or iPhone functionality such as touch, voice and accelerometer etc.
Click to any video URL (youtube, break, heavy, myspace, etc…)
Rss video feeds in ad from youtube (not link to youtube.com)
Feed Quicktime (hosted by client)
Targeting: (third party
served & tracked by atlas or doubleclick)
app vertical or genre
· By specific app
· By Age
· By Geo
included (free) – standard and flash ads